Writing Machine's approach to new media writing is based on a thorough understanding of the medium.

The comparative difficulty of reading on screen, and the speed with which users jump from page to page, means that web copy needs to be very special copy indeed.
Using a web company to put your existing collateral online is no longer enough.

Writing Machine uses its extensive experience of writing for the online environment to create tailored web content that is compelling, concise and, crucially, structured for the Internet. Intuitive links and logical, easily navigable, structures are hallmarks of our web copy.

These techniques are essential if you want to keep the attention of your audience. Our in house expertise in editorial definition also helps deliver the 'sticky' content a successful site demands.

If you want to see an example of how a specialist writing company can unleash the marketing potential of the Internet, please click here.