It’s not called direct marketing without good reason. Whether it’s for print or web, this medium needs a message that's straight to the point. And scores a direct hit.

Which is why it’s tempting to value an eye-catching format above purposeful content. Yet with direct marketing projects, where the audience is understandably fickle, both are vital.

Writing Machine’s direct marketing experience encompasses e-mails, letters, invitations and flyers. We've addressed many different audiences. Even many different countries.

Behind any of these projects, though, there’s a simple question. Why is this message of interest to its intended audience? Only if the answer persuades us, will it persuade others to respond to a call for action.

Click here to see an example of a piece of direct mail for Cable and Wireless.