Many companies justify the production of case studies to prove their ability to please customers (the better known the better), or provide business solutions in a particular vertical market.

All too often, however, potential readers are not interested in other companies, their customers, or their technical capabilities.

What their readers ARE interested in are their own business problems. If you can show that your company understands these, and has a solution that has been of benefit to similar companies, then they will be very interested in reading your case study.

So, for Writing Machine, case studies start with the reader, and NOT your client. What are their business problems? What are your marketing messages that you want to say to them? And, in particular, how does your experience with this client illustrate and prove the theory of your marketing messages working out in practice?

Click here to see an example of a recent case study.

Writing Machine is offering a free service to critique one of your existing case studies. Email your best (or worst) example to clairef@writingmachine.com and we will respond with a report on suggested improvements to style and content.