Whether you are responsible for producing online or printed publications, Writing Machine’s Trade Secrets of Newsletters workshop can make your life easier.

This one-day training course will combine theory with hands-on practical sessions to enable you to streamline your editorial processes and effectively meet your marketing objectives.

In a friendly workshop environment, we will provide you with the techniques and tools to:

• Set clear, measurable marketing objectives for your newsletter
• Determine the most effective newsletter medium in accordance with your budget and objectives
• Add pace and variety to your newsletter content
• Accelerate your newsletter production whilst adhering to your objectives
• Make your flatplan work for you
• Sub-edit with ease and speed
• Entertain your readers with stimulating copy

Course Content

Setting clear, measurable marketing objectives

How do you know your marketing objectives are realistic? Are they demonstrable? We will show you how to develop, document and measure achievable newsletter objectives to ensure your publication is an undeniable success.

Determining the most effective newsletter medium

Your budget may be limited. And the same goes for your time. We will address the benefits of short, long, monthly, weekly, online and printed newsletters to establish the appropriate newsletter type for a range of marketing requirements.

Adding pace and variety to content

How do you read a newsletter? Have you ever thought about it? Well, this is your chance. We will discuss how the use of tone, pace and layout can affect the way content is digested by the reader.

Accelerating newsletter production whilst adhering to marketing objectives

'Flatplanning' is the key to efficient and effective newsletter production. You will have a chance to develop your understanding of this technique.

Putting a flatplan into practice

It's imperative to ensure that your writers are singing from your hymn sheet. We will offer you the essential techniques to translate your flatplan into clear, focussed writer's briefs.

Sub-editing made easy

Learn the art of deconstructing and reconstructing copy to maximise its effectiveness. We will introduce you to new ways of structuring and restructuring newsletter articles.

Entertaining readers with stimulating copy

Get your creative juices flowing and introduce the 'wow' factor to your copy. We will provide you with some helpful tips and tricks to spice up even the dullest copy.