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If there is a 'philosophy' which underpins the way we train writers in-house it is that all writing must exist in a very firm context.
Writing, after all, is all about communicating.
Before you even put pen to paper you have to be absolutely sure about What is being communicated, to Whom and - crucially - Why.
We then teach writers how the answers to these fundamental 'so-what?' questions determine the content, the angle, the structure and even the style of the writing that follows.
There is nothing particularly clever about any of this. In fact you could argue that this is the sort of training that we would expect our children to be given at school. But even though purposeful writing of this sort is a clearly definable skill it's just not one that appears on any school or college curriculum.
We must also do very much more than simply work out the intellectual context of a piece of writing. We must also give people the practical skills and techniques which can help them put the theory into practice.
In this respect, word processors, particularly those which contain structural outlining tools, are very powerful. That is why, for example, Writing Machine courses often include a practical insight into the capabilities and application of structured outlining.
Discover more about our training services:
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