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Writing Machine courses are tailored to meet the individual needs of your organisation.
Often this involves a modest document and skills audit before a day's curriculum is created either by tailoring existing modules or creating new ones.
Typical modules include:
Don't start writing yet!
The importance of getting the right objective
The medium and the message
How to determine the most effective medium in accordance with your budget
and objectives
Writing for the web
The special rules that make writing for the web such a challenge
Creativity within constraints
Writing for (and entertaining) the reader
Dealing with the professionals
Giving you the tools to brief better and critique
commissioned copy
Start with the outline
Sub-edit with ease and speed to give you the copy
you want
The spirit, not the letter
How to get the most benefit from your tone of voice
guidelines
Discover more about our training services:
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