All marketing professionals know that image matters.

But all the effort, time and money invested in getting your image right is wasted unless the content of your marketing material is up to scratch.

How can you be sure the copy you produce - or that others produce on your behalf - actually does the job it's supposed to?

Writing Machine is holding a training course to help improve your confidence and skill when it comes to the written word.

Better writing for marketing professionals is a one-day workshop combining theory with practical computer-based sessions.

The day will provide you with a range of copywriting techniques and tools that will help improve the quality, efficiency and consistency with which your written material is produced.

Course Content

Getting the most out of your marketing spend

Unless you know exactly what you're trying to achieve, you simply can't guarantee that you're getting value for money. We will show you how to set clear, measurable objectives - making sure you spend your money to maximum effect.

Overcoming writer's block

Writer's block happens to all of us once in a while. But ensuring you have the right processes in place when you start writing can help beat even the most stubborn case of tip-of-the-tongue syndrome. We will show you how professional writers cope when they're literally lost for words.

Adding spice to engage your reader

No matter how clear your message is, it will fall on deaf ears unless you engage your reader. We will explore different techniques to enhance your reader's interest in your marketing copy, and show you some tried-and-tested methods that can help make people want to read on.

Building value-added relationships with your readership

Are you talking to someone for the first time? Or are you trying to maintain an existing relationship? We'll discuss ways of adapting the tone and style of your copy to meet the expectations of your specific target audience.

Taking the pain out of managing other people's copy

Managing other people's writing can be a real headache, whether it's written by a colleague or an external agency. The insight we will give you into how a leading writing agency does its job will help you know what to look for in other people's copy, to make sure you get what you want - first time, every time.

Losing your writing inhibitions

Writing doesn't have to be an agonising task. We will help you understand when you should throw away the rule book (and when you shouldn't), giving you the confidence to have fun with words.