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CLIENT: BT SERVICE: Researching and writing a presentation. MARKETING BACKGROUND: Positioning a company of the scale of BT is a major challenge, but in a series of 6 fully-scripted PowerPoint presentations, Writing Machine helped BT Business offer an intuitive overview of its structure and strengths, propositions and products.This presentation, focused on BT's experience in the business world, serves to underline the heritage of the company. |
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A track record of excellence [Extract] In today's challenging economic climate, factors such as global competition have radically changed the way we do business. One example of this is the fact many companies have adopted next generation, online solutions such as online Supply Chain Management and Customer Relationship Management to improve the experience of their clients. Others, meanwhile, are working with telecommunications solutions that vastly improve the efficiency of their operations, such as Voice over IP services (VoIP) and consolidated call centre solutions. Crucially, today's companies are also working with truly international customer bases, necessitating truly global communications solutions. It is clear that in this business context, for many companies innovative, high-performance and highly reliable telecommunications services have become nothing short of mission critical. BT's vast experience of providing such services and solutions to domestic and international organisations ensures that we can meet today's communications requirements. In this presentation, we will be exploring some of the ways in which BT's experience as a global provider ensures success for our customers. First, we will be taking a look BT's world-class heritage of delivering global telecommunications solutions. Then, in order to demonstrate the practical value of our vast technical
and business experience, I will be considering some specific cases in
which BT solutions have helped to meet the business Finally, we will move on to look at BT's experience of, and continuing commitment to, technical innovation. More specifically, I will be presenting a brief explanation of the work of BTexact to show how we are using our vast experience, both in terms of technology and consultancy, to deliver the best possible solutions for our customers - time after time. |
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