The types of messaging deliverables that meet the requirements
of these different communities of interest include:
- Marketing guidelines document, including content
templates for all collateral
- Internal positioning documents to communicate
the positioning to all employees
- Corporate sales presentations (fully scripted
Powerpoint presentations)
- Product sales presentations (fully scripted Powerpoint
presentations)
- Competitive analysis, including competitive positioning
- PR pack, including press backgrounder
- Thought leadership 'spins' for different vertical
markets, including synopses of controversial opinion articles
- Definition and characterisation of communities
of interest
