Writing Machine's messaging methodology can be used to
police the identity of even the largest organisations.
With a marketing message manual produced by Writing Machine,
all your marketing activities can reflect and reinforce a single set of core
marketing messages.
Moreover, with such a document, companies are able to develop
new marketing deliverables much more rapidly than ever before. What
to say ceases to be an issue. Instead, creative energies can be spent on addressing
the problems of how to say it.
The methodology is designed to:
- Identify and characterise
the key audiences (communities of interest).
- Develop just a few (typically
4-6) corporate marketing messages, which define the most effective 'below
the line' identity for your company addressing these communities of interest.
- Develop supporting marketing
messages which reflect and reinforce your 'above the line' brand identity.
- Develop product marketing
messages which, again, reflect and reinforce your corporate marketing messages.
When this work has been done, various implementations can be chosen. In
each case the final deliverable is designed to meet specific marketing objectives
for specific communities of interest.
Typically these communities of interest include:
- Marketing professionals (internal)
- Marketing professionals (external)
- Sales staff
- New / existing employees
- PR companies / press
