Writing Machine devises an online questionnaire to be completed anonymously by the people responsible for writing the English language copy.

This research augments the information gathered by conducting individual interviews and assessing people's work.

As with the copy audit, skills audits are tailored to address each unique situation. Typically, however, the writing skills audit will be constructed to highlight the strengths and weaknesses of individuals and teams. This information can, therefore, be critical to optimising the value of in-house writing training.

The skills audit can discover many things about your writers, including:

• Their ability to recognise good written copy
• Their ability to establish the message
• Their ability to structure written copy properly
• Their ability to use embellishments to make their writing as engaging as possible

 

Read more about our other audit service:

• Writing documentation audit