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Writing Machine’s ‘Writing
for the Web’ one-day course is designed to enable you
to:
Set clear, measurable
marketing objectives
How do you know your marketing
objectives are realistic? Are they demonstrable? We will show
you how to develop, document and measure achievable newsletter
objectives to ensure your publication is an undeniable success.
Determine the
most effective newsletter medium
Your budget may be limited. And
the same goes for your time. We will address the benefits of
short, long, monthly, weekly, online and printed newsletters
to establish the appropriate newsletter type for a range of
marketing requirements.
Add pace and variety
to content
How do you read a newsletter? Have
you ever thought about it? Well, this is your chance. We will
discuss how the use of tone, pace and layout can affect the
way content is digested by the reader.
Accelerate
newsletter production whilst adhering to marketing objectives
'Flatplanning' is the key to efficient
and effective newsletter production. You will have a chance
to develop your understanding of this technique.
Put a flatplan into
practice
It's imperative to ensure that
your writers are singing from your hymn sheet. We will offer
you the essential techniques to translate your flatplan into
clear, focussed writer's briefs.
Sub-edit with
ease
Learn the art of deconstructing
and reconstructing copy to maximise its effectiveness. We will
introduce you to new ways of structuring and restructuring
newsletter articles.
Entertain readers
with stimulating copy
Get your creative juices flowing
and introduce the 'wow' factor to your copy. We will provide
you with some helpful tips and tricks to spice up even the
dullest copy.
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