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Writing Machine’s Better Business
Writing course gives delegates the techniques that professional
writers use to make their writing clear, persuasive and
efficient.
Better Business Writing is a one-day course delivered
in your offices for up to 12 delegates at a date convenient
to you.
Who should attend?
Anyone who writes in their professional life will find
this course invaluable. They'll be able to apply everything
they learn to all sorts of writing including emails,
reports and presentations. Previous delegates have included
legal executives, editors, researchers, producers, analysts,
finance managers and HR professionals.
What will delegates learn?
We know that every organisation or department has it's
own specific writing challenges. That's why we use a
modular approach for our Better Business Writing training.
The course teaches delegates the core skills they need
for smarter and better writing planning, structuring,
crafting and reviewing.
The course will teach delegates how to:
- write the right
message for the right person
- plan and structure
writing
- write with clarity – to
make it easy for the reader
- be engaging – turning
facts into benefits, and staying positive and direct
- use clear layout - with bullets, boxes, bold text and captions
- proofread - techniques for that final
polish
A writing trainer
The trainer will be an experienced
professional writer, who will demonstrate the techniques
we use to make our
writing professional, punchy and engaging. As a result,
delegates will not only learn theories that can underpin
the way they write in the future, they will also
have the opportunity to practice those theories under
the watchful eye of someone who writes for a living.
After the course, delegates will be sent the course notes
as a reference document for the future. These explain,
expand and reiterate all the points raised throughout the
course, so delegates will never be stuck trying to remember
what they were taught. In addition, all delegates are signed
up to our monthly Trade Secrets of Writing emails - giving
them further writing hints and tips.
Arrange an in-house course for your team
To receive a document that explains Better Business
Writing in more detail, simply send an email to clairef@writingmachine.com
or contact Claire Fuller on 01962 841250 01962 841250
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