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Training: Better Business Writing  
   

Writing Machine’s Better Business Writing course gives delegates the techniques that professional writers use to make their writing clear, persuasive and efficient.

Better Business Writing is a one-day course delivered in your offices for up to 12 delegates at a date convenient to you.

Who should attend?
Anyone who writes in their professional life will find this course invaluable. They'll be able to apply everything they learn to all sorts of writing including emails, reports and presentations. Previous delegates have included legal executives, editors, researchers, producers, analysts, finance managers and HR professionals.

What will delegates learn?
We know that every organisation or department has it's own specific writing challenges. That's why we use a modular approach for our Better Business Writing training. The course teaches delegates the core skills they need for smarter and better writing planning, structuring, crafting and reviewing.

The course will teach delegates how to:

  • write the right message for the right person
  • plan and structure writing
  • write with clarity – to make it easy for the reader
  • be engaging – turning facts into benefits, and staying positive and direct
  • use clear layout - with bullets, boxes, bold text and captions
  • proofread - techniques for that final polish

A writing trainer
The trainer will be an experienced professional writer, who will demonstrate the techniques we use to make our writing professional, punchy and engaging. As a result, delegates will not only learn theories that can underpin the way they write in the future, they will also have the opportunity to practice those theories under the watchful eye of someone who writes for a living.

After the course, delegates will be sent the course notes as a reference document for the future. These explain, expand and reiterate all the points raised throughout the course, so delegates will never be stuck trying to remember what they were taught. In addition, all delegates are signed up to our monthly Trade Secrets of Writing emails - giving them further writing hints and tips.

Arrange an in-house course for your team
To receive a document that explains Better Business Writing in more detail, simply send an email to clairef@writingmachine.com or contact Claire Fuller on 01962 841250 01962 841250 .

 

 
   


 





 


 
 

“The structuring techniques blew me away. I wish someone had taught me that when I was tackling 10,000 word essays during my master's degree!”

 

 

 

Writing Machine's Better Business Writing clients include:

  • Mitchells & Butlers
  • ITV
 


 
 
 
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