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Editorial Consultancy: Messaging  
   

Marketing is about communications. Before we write or design anything, we always need to know what you want to say, to whom and how. But this is often where the trouble starts. If you can't answer these questions, Writing Machine can help by defining your marketing messages.

 
   

About our methodology

With a messaging document produced by Writing Machine, all your communications can reflect and reinforce a single set of core messages.

 

Moreover, with such a document, companies are able to develop new marketing and sales deliverables much more rapidly than ever before. What to say ceases to be an issue. Instead, creative energies can be spent on addressing the problems of how to say it.

The methodology can:

  • Identify and characterise your key audiences
  • Develop just 4-6 corporate marketing messages which address your key audiences
  • Develop supporting marketing messages
  • Develop product marketing messages

Messaging deliverables

When the messaging work has been done, we apply it to deliverables designed to meet specific marketing objectives for your audiences, including:

  • Marketing guidelines
  • Internal documents communicating the messages to all employees
  • Corporate sales presentations, including Powerpoint
  • Product sales presentations, including Powerpoint
  • Competitive analysis
  • PR packs, including press backgrounder
  • Thought leadership 'spins' for different vertical markets, including synopses of opinion articles

A three stage methodology

There are three phases to our methodology:

  • Phase one - establishing top level positioning messages
  • Phase two - developing key messages and supporting information
  • Phase three - implementation

Writing Machine does not invent your top level messages. Instead, we unleash existing knowledge within your company using in-depth interviews with your senior employees.

 

Ask how we can help with your messages.

  
 

CASE STUDIES
 


All marketing departments recognise the importance of design guidelines. But why isn't the same amount of effort lavished on your message guidelines?

 

 

 

Clients

Writing Machine has provided messaging consultancy to many organisations including BT, Juniper, Epicor, Hyperwave and Intercept.

Click here to see who else we've worked for.

 

 

 
 
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