| Client |
Description |
| Alcatel-Lucent
|
Writing Machine works for both
the marketing and bid teams at Alcatel Lucent.
We are used as a strategic resource on must-win
bids, providing consultancy and Executive
Summary writing. We also write and design
brochures and articles for their marketing
department.
|
| Allianz |
Insurance brokers know the
Allianz brand well, but are not always aware
of the other services it provides, like mechanical
inspection and security advice. Allianz asked
Writing Machine to produce a series of e-shots
to raise the profile of these services among
brokers. These have been well received and
are now sent out monthly.
|
| BT |
BT
uses a number of our services including writing
and designing case studies, editing highly
complex boilerplates and delivering our Structured
Bid Writing training course.
|
| Epicor |
Epicor's Marketing Director
for EMEA sought Writing Machine's help to market
their EPM solutions.
He needed to ensure that their collateral addressed
the pain points of a senior management audience.
Writing Machine firstly created a positioning
document, detailing Epicor's
unique competitive messages. We used these
messages as the basis for a range of work including
lead generation letters, DM pieces and white
papers. We also manage the writing, design
and printing of the UK newsletter. Writing
Machine's work has impressed teams in both
the UK and the US, and our successful message-led
approach is being considered for worldwide
roll-out.
|
|
Fidelity Information Services
(FIS)
|
FIS is an expert in retail
banking, providing software, information processing,
technology outsourcing and professional IT
consulting.
We're currently writing case studies; writing,
designing and mailing an e-newsletter and working
on their annual company presentation.
|
|
HP
|
Writing
Machine is HP Services' preferred bid writing
agency. We work with this large technology company
to subedit pre-written content and produce Executive
Summaries for live bids – plus we also deliver
our Structured Bid Writing course in-house to
their bid contributors.
|
| InterSystems |
We
work with InterSystems providing in-house training
, case studies and communications including press releases,
invites, microsites and press adverts
|
| Logica |
Writing Machine has recently
worked with Logica on a must-win bid, helping
define the win-themes and subediting key sections
of the response to ensure the bid messaging
was reflected throughout the document.
|
| m4
Design |
Working
as a trusted partner, Writing Machine provides
writing services for this innovative design agency's
high profile brands and local businesses.
|
| Mitchells
& Butlers |
Mitchells
& Butlers is the leading operator of managed
pubs and pub restaurants in the UK including
Sizzling Pub Co, Ember Inns and Harvester. Writing
Machine has recently delivered our Structured
Business
Writing course to 12 of their brand managers,
to help them structure and write more focused
and compelling reports and communications. Writing
Machine is also working with Mitchells & Butlers
to develop tone of voice guidelines for a number
of the group's brands.
|
| Nortel |
Nortel has been working
with Writing Machine constantly since 1992 to
produce a very wide range of corporate literature
including magazines, newsletters, thought leadership
material and case studies. We currently manage
the Nortel case study programme across EMEA,
including the writing, design and print of Enterprise,
Carrier and SMB case studies.
|
| QinetiQ |
Writing Machine is delivering
our Structured Bid Writing course to QinetiQ
with dates planned for 2010 and 2011.
|
| TomTom |
Writing Machine was appointed
as the copywriting agency for TomTom in 2008.
Working in the business-to-consumer field, we
provide a single point of contact for all outsourced
copywriting requirements across the personal
navigation firm – including web copy,
brochures, newsletters and emails.
|
| Vision |
Vision makes substantial improvements
in their clients' businesses, which can be
measured by their bottom line. They do this
by integrating new processes, systems and technology
around the coordination of people and their
work and, finally, by ensuring that there are
lasting benefits through the transfer of new
skills to their clients. Writing Machine has
been brought in on a strategic level, working
directly with the company's Managing Director.
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